Cafe workwear, redefined
Generic logo tees from printshops make every cafe look the same. Applique uses AI to design custom workwear that reflects your identity — so your staff look established, not generic.
Every other cafe
Your cafe, distinct
"We wanted our baristas to look like they'd been here forever — not like they'd just ordered from a catalog."An independent specialty cafe, Melbourne
Most cafes chase the same suppliers, ending up with the same stiff polo with a logo on the chest. Applique starts from a different place — your vibe, your neighborhood, your story — and works outward.
We use AI design tools to generate concepts that actually fit your brand, then refine them with you. No generic templates. No minimum orders. Just workwear that makes you look like you thought about it.
The gap
They drop your logo on a template. That's it. No concept, no vibe, no point of view. Every cafe gets the same cookie-cutter result.
Enterprise suppliers make uniforms — clean, corporate, forgettable. They're built for hotel chains, not for the specialty coffee shop down the road.
Custom design for a small batch of shirts costs thousands and takes months. Most indie cafes can't justify it — so they settle.
What we make
Applique designs from your brand's perspective — not from a blank template. We ask about your neighborhood, your regulars, the feeling you want to create. Then AI generates concepts that are distinctively yours.
The result: staff who look like they belong to something real. Workwear that customers notice. A cafe that looks like it had a designer — without the designer price tag.
How it works
Tell us about your cafe — the neighborhood, the regulars, how you want to feel. We use this to anchor everything.
Our design system produces multiple directions for you to react to. Fast, specific, yours.
Pick a direction, give feedback, we iterate. You end up with workwear that's been thought about.
We handle production and delivery. You get boxes of tees your staff actually want to wear.
Applique